How important can an top domain name be?

One of the most crucial requirements for setting up a successful online presence is the domain. It is what people will spot first when they visit your web page and what they will associate you with. The domain should be easy to remember, but should also be something that tells your website's visitors what the site is about.

Generic Top-Level Domains (gTLDs)

A domain usually has 2 components - a Top-Level Domain Name (TLD) and a Second-Level Domain Name (SLD). If you have, for instance, ".com" is the Top-Level Domain and "domain" is the SLD. There are a few categories of Top-Level Domain Names that you should consider before you select the domain you want. Your pick should be based on the aim of your web site and on its target visitors. Let's have a look at the gTLDs, or generic TLDs - these are the most typical TLDs intended to express a given purpose - .com (business organizations), .net (network infrastructures), .biz (companies), .info (informational websites), .org (organizations of a non-commercial character), .mobi (mobile devices), .asia (the Asia-Pacific region), .name (persons or relatives), .pro (given professions), and so on. As you can see, these Top-Level Domain Names encompass most fields of life, so you should go for the one that would indicate the intention of your website best. There is no restriction as to who can register such domains, but some of them involve extra steps to prove that you qualify to possess such a domain (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Settling on such a Top-Level Domain Name is good if your target group of web site visitors is from a given country. Many persons would want to purchase commodities or services from a local web page, and if your goal is Canada, for example, opting for a .ca Top-Level Domain could increase the visits to your web site.

Domain Name Redirects

You can register several Top-Level Domains, which can redirect your visitors to a particular site like, for instance. This would raise the traffic and lower the chance of somebody stealing your web page visitors by using the same SLD with a different Top-Level Domain - if you are not utilizing a trademark.

Name Servers (NSs)

Every TLD has domain records. The name server records (NS records, also known as DNS records) show where the domain is hosted, i.e. they point to the hosting supplier whose name servers (NSs, a.k.a. DNSs) it is using at present. You can replace the NSs of your domain name whenever you want. You can have your domain registered with one firm and get the webspace hosting service itself from another. Thus, if you register your domain and stumble upon decent website hosting solutions somewhere else later, you can point your domain to the current company's name servers straight away.

Domain Name Server Records (DNS Records)

In general, as long as your domain uses a particular pair of NSs, all its domain name records will lead to the same web space hosting distributor. Some website hosting firms, though, allow you to edit certain domain name server records, including the A records and the MX records of your domain name. The A record is an Internet Protocol address, which reveals on which web hosting server your web site is located, whereas the MX records show which server handles the email address accounts related to your domain name. For instance, if you engage a new site designer and he designs an .ASP site that will be accommodated on his own Windows hosting server, you may wish to edit solely the IP address (the A record) but not the MX records of your domain name. Hence, will point to the Windows server, but your e-mailbox accounts or any sub-domain names like or will still be in your present Linux website hosting account. The .ASP environment is designed by Microsoft and demands a Windows web server, although a Linux hosting server would be far more secure.

Budget Domains Supplied by 'World Wide Web Market'

Only a small number of web hosting providers enable you to edit certain DNS records and quite often this an extra paid service. With World Wide Web Market , you get an extensive selection of Top-Level Domain Names to pick from and you can edit all domain name server records or redirect the domain names via a redirection tool at no additional charge. For that reason, 'World Wide Web Market' would be your best choice when it comes to handling your domain name and to creating a successful presence on the web.